Thursday, 15 September 2016
The National Visitor Survey (NVS) shows intrastate visitation in WA is continuing to grow, increasing at a rate faster than the national average across each of the three key measures of number of visitors, nights stayed and spend.
Premier and Tourism Minister Colin Barnett said the NVS data also revealed the number of overseas holidays taken by West Australians dropped by four per cent, driven by fewer trips taken to nearby Asian countries, including Indonesia, Malaysia and Singapore.
"This, combined with the strong growth seen in intrastate holiday travel, suggests more West Australians are taking domestic holidays instead of short haul overseas holidays," Mr Barnett said. "We have such a large State full of diverse experiences and landscapes and it's wonderful to see locals embracing that."
In the 12 months to June 2016, the number of intrastate visitors increased by 16.6 per cent to 7.8 million, the nights they stayed increased 18.4 per cent to 31.693 million and the amount they spent was up by a massive 24 per cent to $4.08 billion.
West Australians are also embracing packing up the family and going for a drive or catching the train to Mandurah or the ferry to Rottnest with day trips also up by 10.2 per cent to 19.36 million.
The Premier said the survey also showed strong increases across the interstate market, with increases across all three measures in the 12 months to June 2016.
"While we should view the increases with some caution because of the relatively small sample size, these are significant results given interstate travel has been one of our weaker performing markets of late and a welcome positive reversal," he said.
When combined with the International Visitor Survey figures released last month, the data reveals a record-breaking 10.1 million overnight visitors came to or travelled within WA in 2015-16, spending $9.6 billion.
The Liberal National Government has a goal to increase visitor spend in WA to $12 billion by 2020.
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